What Southeast Asian newsrooms struggling to attract Gen Z can learn from creators

1 source1 article First seen 9 hours ago Updated 9 hours ago Malaysia Truth score 41

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Summary

For Malaysian content creator Iqbal Fatkhi, making news content credible to younger audiences sometimes means making it less like traditional journalism. Instead of polished broadcasts using formal language, the 33-year-old editor-in-chief of news portal CiliSos Media prefers conversational videos that speak to audiences on their own terms. “It’s ironic in a way that, to gain credibility, you have to look not credible in that sense,” he said. His approach reflects a broader shift in news...

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South China Morning Post Leans right Factuality: High HK 9 hours ago
What Southeast Asian newsrooms struggling to attract Gen Z can learn from creators
For Malaysian content creator Iqbal Fatkhi, making news content credible to younger audiences sometimes means making it less like traditional journalism. Instead of polished broadcasts using formal language, the 33-year-old editor-in-chief of news portal CiliSos Media prefers...