Southeast Asian live streamers hustle to fuel booming e-commerce sales

1 source1 article First seen 7 hours ago Updated 7 hours ago Singapore Truth score 41

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Summary

In a makeshift studio inside his public housing flat in Singapore, Shane Soh stands before his smartphone, running his fingers through a towel as he extols its softness to viewers watching his live stream. A ring light illuminates his face while more than a dozen other products sit on a shelf behind him, waiting for their moment on camera. “Don’t just buy one towel today, but get bedsheets as well. It’s perfect for Hari Raya or Christmas, and the thread count is 1,800 … It’s the best kind of...

Description from South China Morning Post.

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South China Morning Post Leans right Factuality: High HK 7 hours ago
Southeast Asian live streamers hustle to fuel booming e-commerce sales
In a makeshift studio inside his public housing flat in Singapore, Shane Soh stands before his smartphone, running his fingers through a towel as he extols its softness to viewers watching his live stream. A ring light illuminates his face while more than a dozen other...