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You can pay $15,000 to touch this MacBook Pro’s screen. Hurray?

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Imagine spending close to $15,000 wining and dining at a three-star Michelin restaurant, and all anyone asks you is whether you liked the bread. The most decked-out version of the new MacBook Pro carries that same outrageous price tag, and we need to confront this absurdity head on. I’m talking about Apple’s new MacBook Pro with PROLED XDR Display, a Microsoft Surface Laptop Ultra clone that includes Apple’s first laptop touchscreen. But for that dizzying price—about $14,549 plus tax—the touchscreen itself fades into the background. This is your Apple premium in 2026. Macs now cost about what…

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  1. Pcworld Center Factuality: Mostly factual US
    You can pay $15,000 to touch this MacBook Pro’s screen. Hurray?

    Imagine spending close to $15,000 wining and dining at a three-star Michelin restaurant, and all anyone asks you is whether you liked the bread. The most decked-out version of the new MacBook Pro carries that same outrageous price tag, and we need to confront this absurdity...