AI takes centre stage in festive ads as brands seek faster, cheaper campaigns
Summary
Brands are increasingly using artificial intelligence to produce more advertisements, adapt campaigns for regional audiences and reduce production time and costs. Yet, marketers concede human creativity remains central to effective storytelling.
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AI takes centre stage in festive ads as brands seek faster, cheaper campaigns
Brands are increasingly using artificial intelligence to produce more advertisements, adapt campaigns for regional audiences and reduce production time and costs. Yet, marketers concede human creativity remains central to effective storytelling.
