Quick-commerce advertising rates jump 30-40%; brands turn selective as returns come under pressure
Summary
With rates climbing and returns under pressure, brands are shifting quick-commerce budgets towards more targeted campaigns, repeat purchases, and alternative channels
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Quick-commerce advertising rates jump 30-40%; brands turn selective as returns come under pressure
With rates climbing and returns under pressure, brands are shifting quick-commerce budgets towards more targeted campaigns, repeat purchases, and alternative channels
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