ITV Cutting $40M From Media & Entertainment Budget Due To Weak Advertising Market
Summary
With “weaker demand for advertising” in Q4, ITV has identified £30M ($40M) worth of cost savings from its networks division, which will soon be sold to Sky. Total Advertising Revenue is set to drop 5-10% in Q4 and 2-3% for full year 2026, ITV said today at a Q3 trading update. The network is therefore
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ITV Cutting $40M From Media & Entertainment Budget Due To Weak Advertising Market
With “weaker demand for advertising” in Q4, ITV has identified £30M ($40M) worth of cost savings from its networks division, which will soon be sold to Sky. Total Advertising Revenue is set to drop 5-10% in Q4 and 2-3% for full year 2026, ITV said today at a Q3 trading...
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