When should a hit show end? OTT platforms weigh the cost of another season
Summary
Koffee With Karan’s exit after 22 years highlights how OTT platforms weigh audience demand, retention and costs before renewing shows. Yet a show’s commercial life can continue through back-catalogue licensing, advertising and digital clips.
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When should a hit show end? OTT platforms weigh the cost of another season
Koffee With Karan’s exit after 22 years highlights how OTT platforms weigh audience demand, retention and costs before renewing shows. Yet a show’s commercial life can continue through back-catalogue licensing, advertising and digital clips.
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