Small footwear company moves into spotlight with Bears QB Caleb Williams wearing its cleats

Summary

It all began with a phone call. Dr. Tom Gormely reached out to Caddix last year. The sports performance coach told the startup company he had a quarterback who wanted to try its cleats. "We said, ‘Who?’" Caddix CEO Jack Rasmussen recalled. "And he said, ‘I’ll tell you later.’ And I was like, ‘Oh, this is a fun conversation.’" It turns out the fun was just beginning. Gormely's client was Chicago Bears star Caleb Williams, and the call marked a watershed moment for Caddix — even if no one knew exactly how it was going to go at the time. Williams started using the cleats this season, and he was…

Description from WFLD.