Why a company donating $20,000 a month counts for more than $240,000 once a year in the eyes of customers
Summary
People tend to think more highly of companies that give to charity on a monthly or weekly basis rather than donating an annual lump sum worth the same amount.
Description from Phys.
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Why a company donating $20,000 a month counts for more than $240,000 once a year in the eyes of customers
People tend to think more highly of companies that give to charity on a monthly or weekly basis rather than donating an annual lump sum worth the same amount.
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