Malaysia’s debut Hyrox event in jeopardy over beer sponsorship
Summary
Muslim entrants are threatening to pull out of Malaysia’s first Hyrox fitness competition over a partnership with beer brand Carlsberg, as authorities warn organisers that approval will be withheld unless the alcohol sponsorship is scrapped. The tie-up has angered some participants who say it conflicts with both their faith and the event’s promotion of fitness, highlighting tensions over alcohol marketing in Muslim-majority Malaysia. On Wednesday, Youth and Sports Minister Mohammed Taufiq Johari...
Description from South China Morning Post.
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Malaysia’s debut Hyrox event in jeopardy over beer sponsorship
Muslim entrants are threatening to pull out of Malaysia’s first Hyrox fitness competition over a partnership with beer brand Carlsberg, as authorities warn organisers that approval will be withheld unless the alcohol sponsorship is scrapped. The tie-up has angered some...
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