Scoop: Senate GOP makes massive bet on streaming

Summary
The top Senate GOP super PAC has nearly tripled its spending on streaming and social media platforms this election cycle to more than $200 million, Axios has learned. Why it matters : In a record cycle for ad spending, more political money is shifting to streaming, where super PACs have greater freedom to target voters, bargain and experiment — but platforms have more power to set the rules. In some states, streaming and social media have swallowed half of the Senate Leadership Fund (SLF) budget, according to a source familiar with the group's spending. SLF's $200M+ total for the 2026 cycle…
Description from Axios.
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Scoop: Senate GOP makes massive bet on streaming
The top Senate GOP super PAC has nearly tripled its spending on streaming and social media platforms this election cycle to more than $200 million, Axios has learned. Why it matters : In a record cycle for ad spending, more political money is shifting to streaming, where...






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