Hello Kitty maker cuts ties with Japanese spy drama after China backlash

Summary
Sanrio has apologised after its merchandise line with Japanese TV series Vivant drew criticism. Sanrio ends association with TV drama Vivant after China says portrayal of ruthless Chinese agents is ‘deliberate smear’ The company behind the successful Hello Kitty franchise has apologised and ended its commercial tie-up with a Japanese TV drama after Chinese state media and netizens condemned the show’s “deliberate smears” against China. Covered by 5 outlets: 1 lean left, 1 are centre, 2 lean right, 1 are not rated.
Automated summary picked from the outlets' own descriptions.
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Hello Kitty Owner Cancels Tie-Up With Japanese TV Show After Plotline Offends CCP
A display of Hello Kitty figures forms part of "Cute," an exhibition exploring the idea of cuteness in contemporary culture, at Somerset House in London, England, on Feb. 5, 2024. (Toby Melville/Reuters)
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China Declares War on Hello Kitty over Japanese TV Collaboration
Chinese state media outlets issued scathing condemnations of Sanrio, the Japanese company behind characters such as Hello Kitty, over a TV collaboration.
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Hello Kitty firm apologises, scraps Japan TV tie-up after China anger: What's the case? Explained
Sanrio, the Japanese firm behind Hello Kitty, has apologised and scrapped its merchandise tie-up with TV drama Vivant after China accused the show of portraying it negatively. The row comes amid strained Japan-China ties.
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Hello Kitty company cuts ties with Japanese spy show after China outcry
Sanrio ends association with TV drama Vivant after China says portrayal of ruthless Chinese agents is ‘deliberate smear’ The company behind the successful Hello Kitty franchise has apologised and ended its commercial tie-up with a Japanese TV drama after Chinese state media...
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Hello Kitty maker cuts ties with Japanese spy drama after China backlash
Sanrio has apologised after its merchandise line with Japanese TV series Vivant drew criticism.