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Not every Apple product is ‘exciting,’ it turns out

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Summary

Macworld Well, in the long list of Apple product launches, last week’s announcements were certainly some of them. Marketing supremo Greg Joswiak didn’t set the bar especially high when he predicted “an exciting week,” but even that comparatively tepid assessment turned out to be wildly optimistic. The 8th-gen iPad mini falls, I would say, into the category of dull but worthwhile iterative refreshes. It gets some nice upgrades, including a thinner and lighter body, a faster processor, and an OLED screen, but doesn’t alter the fundamental truth that big-screen smartphones, and especially…

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  1. Macworld Center Factuality: High US
    Not every Apple product is ‘exciting,’ it turns out

    Macworld Well, in the long list of Apple product launches, last week’s announcements were certainly some of them. Marketing supremo Greg Joswiak didn’t set the bar especially high when he predicted “an exciting week,” but even that comparatively tepid assessment turned out to...