Why Indian cinema can’t match Hollywood’s 100-day advance booking model
Summary
Censor delays, unconfirmed runtimes, and last-minute date shifts keep Indian cinema tied to short booking windows. Experts suggest a phased premium strategy could help event films bridge the gap.
Description from Livemint.
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Why Indian cinema can’t match Hollywood’s 100-day advance booking model
Censor delays, unconfirmed runtimes, and last-minute date shifts keep Indian cinema tied to short booking windows. Experts suggest a phased premium strategy could help event films bridge the gap.
