Creators and stand-up comics are driving India's live events boom
Summary
Creator-led formats and stand-up tours are expanding India's live entertainment market beyond music, though rising event costs and audience monetisation remain key hurdles.
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Creators and stand-up comics are driving India's live events boom
Creator-led formats and stand-up tours are expanding India's live entertainment market beyond music, though rising event costs and audience monetisation remain key hurdles.
