Trump merchandise stores close, citing falling sales

Summary

At least four stores selling Trump merchandise have closed around the country this year because of falling sales. One of the first Trump stores to close was in suburban Philadelphia. Wes Alker was a long-time customer. He said Trump, as a political merchandise brand, has changed: "He's no longer a viable business model for entrepreneurs because he has peaked." Presidential elections drive sales. Since Trump is term-limited, store-owners say demand is down. Ahead of next week’s midterms, Trump’s average job approval rating is about 38 percent. Find “NPR News Now” wherever you listen to…

Description from NPR.